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CH-CH-CHANGES. Why do we resist? And how can you maintain engagement while successfully implementing organisational change?

13/4/2016

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There is nothing permanent except change.
​Heraclitus
We all know this to be true. We live in a fast paced society that demands change. We want faster, better, easier. And we know that in business change is paramount to success. It's a given that if we don’t continue to evolve, we’ll be left behind.

So then why as individuals are we so naturally resistant to change? And why can the implementation of a change management process create more issues than it resolves? Surely a well considered plan, comprehensive team training and clear expectations are all that’s required? Not even close and here’s why…

Humans are involved.

Project management is a well designed plan, developed and delivered according to timelines and budget constraints. Change management however is all about making sure your project is embraced, adopted and effectively implemented. It’s not that humans are totally irrational beings. It’s just that change is new, it’s unknown and until it’s realised, it relies heavily on the personal perspective of the individual.

My Top 8 - why employees resist change
  1. Past experience of poorly implemented change processes
  2. Flip flop change (it’s in, it’s out, it’s in…)
  3. Perception of current work overload
  4. Poor timing as a result of other key projects
  5. Poor organisational culture and/or a lack of trust
  6. Fear of job loss, failure or additional workload
  7. A lack of knowledge related to the direct benefits of the proposed change or a broader issue related to organisational strategic communication
  8. Wrong person in the role. Sometimes you'll find there's one team member that objects simply for the sake of it. They either don't want to have the will of others imposed upon them, or they simply no longer fit the business*

If you address all of these issues in your change management plan, will it be smooth sailing? Probably not.

No matter how well designed your plan is, how prepared you are prior to implementing your change process, not everyone will welcome it with open arms. Often those individuals most affected by the change (even a personally positive one) can be the most resistant. Each individual responds differently to change. Some will accept quickly, some will accept reluctantly adopting a wait and see attitude and others will resist vocally or by non compliance.

This brings me to a very important point. Just because your team doesn’t voice an objection, doesn’t mean it doesn’t exist.

For many reasons team members may not voice an objection to change, but they'll object by non compliance. Or worse, start a movement. This type of objection can be a real issue as it’s often difficult to identify, can cause unnecessary delays and internal unrest.


Why is vocal resistance important to the process?

Too often business leaders perceive vocal resistance to change as negative. However, employee resistance can play a positive and useful role in organisational change. Team members willing to discuss their concerns in a professional manner should be encouraged as they help move the process forward and give a voice to others. It's likely to ignite debate,  produce a better understanding of the proposed change and hopefully contribute toward a more successful plan.

All sources of resistance to change need to be acknowledged and people’s emotions validated. Resistance to change will continue, sometimes escalating, until employees are able to recognise the benefits and perceive those gains to be more valuable than the apparent risk.

Organisations don’t change, people do. So first the people involved must accept the change. Implementation of a new process or project is the easy part as it’s external to the individuals that perform it. To maintain engagement and consider the individuals needs, here's what I consider to be the most important aspects of any change management process.

My top 8 - how to successfully implement change in your business
  1. Start early. I appreciate there will be exceptions, however, in most instances change should be discussed with key players early in the process
  2. Allow plenty of time to finalise the process prior to implementation
  3. Consider objections before opening the discussion. This will help with your preparation and force you to rationalise the change once again
  4. Create a fair, yet boundaried process. Everyone's voice needs to be heard, but similarly everyone must be expected to remain professional 
  5. Clearly highlight the benefits to employees
  6. Seek input, invite discussion and document progress
  7. Keep everyone updated as the plan evolves
  8. Explain personal change requirements to individuals where possible

This may seem like an extensive list. It's not. Plus the more you do it, the better you'll get. And yes, it's important to plan and prepare, but don't let it get in the way of progress. At some point you'll need to stop planning and get started. 

You've no doubt considered why you're making these changes and there'll be no benefit in ongoing delays. Planning for zero resistance is a waste of time and you're setting yourself up for failure. Similar to any other business plan, you'll need to make adjustments along the way.

And remember that if the change requirements of your business are substantial or potentially complex, an external consultant can offer tremendous support with prioritisation and implementation. Here are a few key areas of a change management plan that may benefit from external support...
  • Review business strategy alignment
  • Feasability assessments
  • Communication planning
  • Management training
  • Team training and implementation
  • Resistance management
  • Research and data collection
  • Feedback analysis
  • Monitoring and measurement
  • Results reporting
  • Dismissal and/or recruitment

If you want business growth, you can't hide from organisational change. Embrace it. Commit to a well considered process and reap the rewards sooner. 

*Team member changes can be an important part of organisational change and I'll address this touchy topic in future articles. But if you're currently faced with this issue and would like help navigating through it, let me know. I have plenty of experience having implemented highly successful organisational change within such companies as Telstra, Pacific Brands, Riviera and MAK Water.

If you liked this article and think someone else may also enjoy it, please share. Or if you'd like to leave a comment below, we'd love to hear from you.
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    Better Business Today was created to help business leaders navigate their market place and improve business performance (or the lifestyle it offers), without the guesswork. Simple steps, actionable advice and fast results. 

    Whether it's gaining a better understanding of your market; assessing how your business really performs in that market; identifying new opportunities for growth; creating a coherent and effective strategy for improvement; a tactical implementation plan; the commercialisation of a product; successfully managing a merger or acquisition; improving operational efficiency or team development, I can help you get the results you're looking for and fast.  

    Clear, insightful advice not just motivational coaching.  Sound business analysis and strategies without the hype.  Plus I'll guide you through the change management process, each step of the way.

    With more than 20 years in strategic consulting, business ownership and management, I have the experience and skill required to assess your business performance, help you clearly identify your goals and guide you through the process required to unite the two.

    Experience:
    Market assessment, business analysis, strategic planning, tactical implementation, brand cohesion, leadership, cultural shift, team development, recruitment, customer service, mergers and acquisitions, technical product design and commercialisation, manufacturing management, process and product improvement, project management and change management.

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    Masters of Business Administration (AGSM) and a Mechanical Engineering Degree (USYD).  

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    I've worked in a wide range of industries including water and wastewater treatment, automotive, marine, FMCG, consumer and sporting goods, pharmaceuticals, and telecommunications.

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